OFFICIAL BIO
Heidi DeCoux is a serial entrepreneur who’s built four businesses to high-six-figure status with 50%+ profit margins, sold three of them, one of which was a 7-figure exit, has appeared in magazines and websites like Forbes, and is the author of an Amazon best-selling book on marketing, is co-host of the Palmas Lady Bosses, and she’s become known as “The Optimizer” because she’s passionate about helping entrepreneurs optimize their businesses and life.
Heidi combined her passion for optimization with her marketing and business skills to launch her newest company, Alchemized Teams, which is designed to help small businesses increase revenue & profit margin by transforming their team and leveraging AI.
In addition to being an “optimizer”, serial entrepreneur and investor, Heidi is a humanitarian who volunteers her time to her nonprofit, Illuminated Life School, with the mission of revolutionizing K-12 education.



Selected Interviews and Articles
- Heidi DeCoux On How She Started With Nothing and Created A Million Dollar Business – Self Made Women
- 3 Business Moves You Must Make Before The Economy Bounces Back – Forbes
- Badass: This is What You Get When an Entrepreneur Designs a School – The Entrepology Podcast
- Disrupting The Outdated Education System – Millionaire Girls Club
- A School Designed to Help Every Child Live Their Dreams – Teaching Little Brains
- A Revolutionary Way of Schooling Your Kids
- How Illuminated Life School is reinventing and rethinking the way that K-12 education system works – Uncommon Entrepreneurs
- A Model of Education that Shows Kids How to Live Extraordinary Lives – Education On Fire
INTERESTED IN INTERVIEWING HEIDI?
Email us at Support@HeidiDeCoux.com.