Heidi DeCoux

Years back, my friends started calling me The Optimizer, and it stuck. I love talking about optimization and helping entrepreneurs optimize their businesses and lives.

I live by the adage a rising tide lifts all boats, so I’m happy to pull back the curtain and show you the efficient and effective systems I have in my business and personal life that create ease and flow.

My Playbooks (Yours Free)


Hiring Guide

The Definitive Guide on Finding & Hiring
a Rockstar Virtual Assistant

  • Why you should hire overseas talent
  • The 5 pitfalls for hiring overseas talent & how to
    avoid them
  • How to get an assistant for $400-$900/month
  • 40+ tasks to delegate to overseas talent
  • Job template & scorecard for Virtual Assistant


Hiring Guide

AI Tools You’ll Actually Use, and Love and That Will Immediately Save You Time

AI is changing our world rapidly right now. You probably know that it can save you and your team a TON of time and increase results in your business, but it can be overwhelming to figure out. This simple guide gives you the key AI tools that you need.

These tools are free or inexpensive; you and your team can be up and running with them in 15 minutes or less (very little learning curve), and they will IMMEDIATELY save you time.


Hiring Guide

The Playbook for 20-Hour Work Weeks, an 88% Profit Margin, and Millions in Revenue

Several years ago, I was visiting Puerto Rico and debating on moving here. A friend connected me to Kate and her now husband, John, who has a beautiful home on the east side of the island.

Being the gracious souls they are, they invited me over for a poolside dinner with a few of their friends. This is a pic from that poolside dinner on May 21st, 2017. It’s me with Kate and Kate’s friend Cora – the 3 of us became fast friends and are still close.

Since that day, one thing that Kate and I have always geeked out on together is… systems, team, and profit margins!

At the time, my primary business was generating about $600K in annual revenue, and I was netting nearly $400K. I was working part-time (I was traveling the world – that year, I spent a month in India, three weeks in Bali, and took several other shorter trips).

Kate was (and still is) in a similar situation, but with an even better profit margin and generating over 2.5 million in revenue annually.

Heidi and Kate

Whether you’re running a small six-figure business like I was or a multi-million dollar business like Kate does – the secret to working part-time and having a healthy profit margin is People, System, and Technology.

Before we talk more about that, let me formally introduce Kate to you…

Kate Erickson is the powerhouse behind Entrepreneurs On Fire, an award-winning podcast and brand with over 2 million monthly downloads. She and her husband John Lee Dumas work less than 20 hours a week each in the business, which generates over $2.5 million/year with an average 88% profit margin! Their team, which consists of 3 virtual assistants, is based in the Philippines and Pakistan, and they’ve been working with the same team members for over 8 years. Kate is ALL about leveraging the systems, technology, and team to create a highly profitable business you love.

When it comes to People, Technology & Systems, Kate and I use the same playbook – and we’re sharing our playbook with you!

I’ve used this playbook to build 4 companies in 4 different niches, all with 50% profit margins, and sold 3 of them, one for a 7-figure exit.

This playbook includes a Resources Guide and a video where we take you behind the curtains of our businesses and show you exactly how we grow companies with high-profit margins without overworking.


Get Instant Access to All Of These Playbooks!