I was standing on the terrace of my bedroom looking out at the ocean, tears of overwhelm streaming down my face thinking… when did I sign up for the hard package in life, and can I make a new choice? Can I switch to the easy, fun package?
It was July 2020. The world was a mess. My marriage was in shambles. My mother-in-law, who lived with us, was struggling with depression from being locked in the house for months on end.
Six months prior, we found out, after a couple of years of trying, that we would not be having a child (which wasn’t the reason our marriage was in shambles but definitely added to the stress of it all). Travel was shut down. And my primary business was a marketing company in the travel industry.
I was working harder than ever to take care of our clients, who were travel agents, most of whom had lost all of their income and didn’t know when the tide would turn back.
My team and I pivoted from helping them find clients to helping them tap into stimulus money, lay a solid business and marketing foundation for when travel opened back up, and focused on supporting them mentally and emotionally.
2020 and 2021 ended up being the two hardest years of my adult life. My personal life was a mess. Fortunately, my business wasn’t. Despite the unexpected twists and turns that COVID brought to the travel industry (and the world at large), I had a strong foundation.
I had high-profit margins, a great team, and streamlined systems and processes for everything… all of which allowed me to make continuous, swift pivots.
I even got featured in Forbes, offering my advice on how to handle a tough economy.
While many of my competitors were going under because of these swift pivots, my business was only 12% down year-over-year in 2020.
No matter how hard things may feel, you can take the reins back in your business – and get yourself into a strong cash position.
Virtually every business has profit leaks and profit opportunities, and as the business owner, it’s often hard for us to spot them. We can’t see the forest through the trees.
That’s where I come in.
I’ve built 4 businesses with 50%+ profit margins… all in different niches with different business models. I’m a pro at zeroing in on profit leaks and coming up with creative solutions to plug them.
I’d love to help you start pocketing more cash in your business RIGHT NOW.
I invite you to book a Profit Breakthrough Session.
Together we’ll identify your biggest profit leaks and outline a plan for plugging those leaks in your business so that you can start pocketing more cash. Your session will be held over Zoom, and you’ll get a recording, transcript, and action plan.
Normally the investment for a Profit Breakthrough is $1,000. However, right now, I’m giving away 10 Profit Breakthroughs – you can have a Profit Breakthrough right now for $0 (until the spots fill up).
To get the details and apply for your complimentary Profit Breakthrough, go here now.
Businesses are like children in the sense that they always want attention and don’t care what’s going on in your personal life. The secret is to be in a strong cash position and to have the right people, processes, and technology in place.
And that’s something I can help you with.
Book your Profit Breakthrough now here.
Love & Success,
Heidi DeCoux
P.S. After my divorce, I took a year-long sabbatical which was the best thing I’ve ever done. I’m now happier and healthier than I’ve ever been.
