I was standing on the terrace of my bedroom looking out at the ocean, tears of overwhelm streaming down my face thinking… when did I sign up for the hard package in life, and can I make a new choice?
Can I switch to the easy, fun package?
It was July 2020. The world was a mess. My marriage was in shambles. My mother-in-law, who lived with us, was struggling with depression from being locked in the house for months on end.
Travel was shut down. And my primary business was a marketing company in the travel industry.
I was working harder than ever to take care of our clients, who were travel agents, most of which had lost all of their income and didn’t know when the tide would turn back.
My team and I pivoted from helping them find clients to helping them tap into stimulus money, lay a solid business and marketing foundation for when travel opened back up, and focused on supporting them mentally and emotionally.
2020 and 2021 ended up being the two hardest years of my adult life. My personal life was a mess.
Fortunately, my business wasn’t. Despite the unexpected twists and turns that COVID brought to the travel industry (and the world at large), I had a strong foundation.
I had high-profit margins, a great team, and streamlined systems and processes for everything… all of which allowed me to make continuous, swift pivots.
I even got featured in Forbes, offering my advice on how to handle a tough economy.
While many of my competitors were going under because of these swift pivots, my business was only 12% down year-over-year in 2020.
No matter how hard things may feel, you can take the reins back in your business – and get yourself into a strong cash position.
Virtually every business has profit leaks, and as business owners, it’s often hard for us to spot them. We can’t see the forest through the trees.
That’s where I come in.
I’ve built 4 businesses with 50%+ profit margins… all in different niches with different business models. I’m a pro at zeroing in on profit leaks and coming up with creative solutions to plug them.
I’d d love to help you start pocketing more cash in your business RIGHT NOW.
Businesses are like children in the sense that they always want attention and don’t care what’s going on in your personal life. The secret is to be in a strong cash position and to have the right people, processes, and technology in place.
And that’s something I can help you with.
In case you’re wondering… fast forward to my life today…
I’m happier and mentally and emotionally healthier than I’ve ever been. I’m proud of myself for breaking free from the golden prison that I had meticulously and painstakingly built and now have a life I truly love, which looks dramatically different than the life I thought I wanted.
HEADS UP… I’m in the early stages of building my next company – Cashflowy – and will only be taking on consulting clients for a little while longer.
SPECIFICALLY WHAT I CAN CONSULT WITH YOU ON
How to reduce your payroll costs while increasing your support with an A+ Team
How to use technology, systems, and people to increase your bottom line and reduce your workload.
Big and small. High-priced and low-priced. Three of the companies I built and sold were membership-based businesses.
Giving your business a quick injection of cash.
Systems & Processes
Streamlining your business to save you and your team time and deliver the best possible customer experience.
I’ve been called a master strategist and would love to help you with your sales funnel, webinar (I’m a pro at high-converting webinars), and/or overall marketing strategy.
MEET YOUR PROFIT OPTIMIZER
HEIDI Decoux Bio
Heidi DeCoux is a serial entrepreneur who’s built four businesses with 50%+ profit margins and sold three of them, one of which was a 7-figure exit.
She’s appeared in Forbes, other publications and has become known as “The Optimizer” because she’s passionate about helping entrepreneurs optimize their businesses and lives.
Heidi is a consultant, investor, and partner in a few businesses, and recently started building a new SaaS company that solves a BIG pain point for small businesses – Cashflowy.
She also volunteers her time to her nonprofit, which provides a deep financial literacy program – Financial Titans – to young people aged 15-26.