Heidi DeCoux

I was standing on the terrace of my bedroom looking out at the ocean, tears of overwhelm streaming down my face thinking… when did I sign up for the hard package in life, and can I make a new choice?

Can I switch to the easy, fun package?

Heidi Decoux Services

It was July 2020. The world was a mess. My marriage was in shambles. My mother-in-law, who lived with us, was struggling with depression from being locked in the house for months on end.

Travel was shut down. And my primary business was a marketing company in the travel industry.

I was working harder than ever to take care of our clients, who were travel agents, most of which had lost all of their income and didn’t know when the tide would turn back.

My team and I pivoted from helping them find clients to helping them tap into stimulus money, lay a solid business and marketing foundation for when travel opened back up, and focused on supporting them mentally and emotionally.

2020 and 2021 ended up being the two hardest years of my adult life. My personal life was a mess.

Fortunately, my business wasn’t. Despite the unexpected twists and turns that COVID brought to the travel industry (and the world at large), I had a strong foundation.

I had high-profit margins, a great team, and streamlined systems and processes for everything… all of which allowed me to make continuous, swift pivots.

I even got featured in Forbes, offering my advice on how to handle a tough economy.

Heidi Decoux Services

I’ve ve built 4 businesses with 50%+ profit margins… all in different niches with different business models. I’m a pro at zeroing in on profit leaks and coming up with creative solutions to plug them (I sold 3 of them, one was a 7-figure exit).

I’d d love to help you start pocketing more cash in your business RIGHT NOW.

Businesses are like children in the sense that they always want attention and don’t care what’s going on in your personal life. The secret is to be in a strong cash position and to have the right people, processes, and technology in place.

And that’s something I can help you with.

In case you’re wondering… fast forward to my life today…

I’m happier and mentally and emotionally healthier than I’ve ever been. I’m proud of myself for breaking free from the golden prison that I had meticulously and painstakingly built and now have a life I truly love, which looks dramatically different than the life I thought I wanted.

HEADS UP… I currently work as an advisor and fractional interim CMO to a Web3 company, and I’m in the early stages of building my next company Cashflowy – so the only consulting I have available are private Business Dinners with my bestie, Selena Soo.

Your Exclusive Invitation:
Business Dinner with Heidi & Selena


Access The Application Here


Hello Fellow Entrepreneur,

We’re excited to combine my passion for intimate business mentorship + fine dining into an exclusive offering that might be perfect for you.

It can be tough out there, and Selena and I have navigated a LOT over the last 15 years in business.

Whatever you’re going through right now, at least one of us has probably been there. We’re excited to use our experience and skills to support you through whatever is most important in your business at this time.

That’s why, we’re thrilled to invite you to apply for our most intimate experience ever:

BUSINESS Dinner with Heidi & Selena


Here’s how it works:

  • You’ll fill out a quick application – and indicate which city you’d like to have a 1:1 business dinner with us.
  • If selected, you’ll hear from one of us, or a team member. Given the intimacy of this offering, we want to make sure it’s a perfect fit.
  • You’ll fill out a detailed questionnaire prior to our dinner, so we understand the ins & outs of your business and can prepare personalized recommendations for you.
  • We’ll meet up and enjoy an epic meal and rich conversation. This two-hour dinner experience is 100% focused on you. Your needs, your goals, and your deepest desires for your business and life.



Given the two-hour time frame, there’ll be time to discuss 2 – 3 of the following topics or anything else you desire.

Strategies for increasing your profit margin
Including our top 5 that save us big money every year (Heidi’s last 2 businesses had 50%+ profit margins)

Strategies for creating or optimizing your sales funnel
Selena has generated 8 figures within the first 10 years of her online business, and 2 of Heidi’s funnels made it into the 2-Comma Club which means they each generated over $1M in sales (from a single funnel)

Designing offers you absolutely love
(ex. mastermind, group, high-end 1:1) that will sell during this challenging economic climate

Hiring a dream team of A-players
How to reduce your payroll costs while increasing your support with an A+ Team (and how to pay them, incentivize and motivate them)

Navigating difficult situations
From wrong-fit team members to challenging clients. How to handle these situations with grace, create systems to prevent them from happening again, and bounce-back stronger.

Systems & Procsses
We’ll share our strategies and templates to save you and your team time and deliver the best possible customer experience.

Increasing Profits
We’ll show you easy, efficient, and low-cost ways to use technology, systems, and people to increase your bottom line and reduce your workload.

A behind-the-scenes look at our business models
Over the years we’ve had offers ranging from $97 to $60,000, and successful membership programs.

Launching a best-selling book
Selena has helped her clients sell several thousand additional books using her launch strategies.

Membership Programs
Big and small. High-priced and low-priced. Three of the companies Heidi built and sold were membership-based businesses.

Cash-Injection Strategies
Our tried-and-true strategies and templates for injecting cash into your business quickly without building new things.

Preparing your business for sale
Heidi has sold 3 businesses, one with a 7-figure exit.


Questions You Might Have


1) How far along in my business do I need to be to benefit from Business Dinner with Heidi & Selena?

This offer is ideal for seasoned entrepreneurs who’ve had a track record of success. You’ve been in business for at least a few years, have generated consistent revenue, and provided exceptional service to your clients.


2) What cities will Business Dinner with Heidi & Selena take place?

Business dinners will take place in San Juan, Puerto Rico (where we live) as well as cities we’re traveling to, including: New York, Mexico City, Los Angeles, Austin, and Miami. Other cities may be added to this list!


3) How many dinners will Heidi & Selena be offering?

We plan to offer these private dinners 1 – 2 times a month, depending on our travel plans and availability.


4) How much does Business Dinner with Heidi & Selena cost?

The investment is $2,997 for a two-hour dinner with us.


5) Can you accommodate my dietary restrictions?

Absolutely! If selected, we’ll ask about your food preferences and give you at least three amazing restaurants to choose from.


6) How do I apply?

Go here to fill out a quick application.



Bonus: You get 1 week of WhatsApp, Voxer or email access to us for any follow-up
questions that may come up after our dinner ($1,000 value)

If you’re ready to receive personalized support about your unique business (where you’re at + where you’re looking to go), we’d love to help.

Even if you already have a business coach you’ve been working with for years, it can be so helpful to get a fresh & new perspective on your business.

Plus, we’ll only be offering our ideas *after* we’ve studied your business in-depth (you’ll be filling out a detailed questionnaire for us), because context is so important.

If you’re feeling excited about this rare & exclusive opportunity to work with us, go ahead and submit your application for Business Dinner with Heidi and Selena today!



Business dinners will take place in San Juan, Puerto Rico (where we live) as well as cities we’re traveling to, including:

New York, Mexico City, Los Angeles, Austin, and Miami

Other cities may be added to this list!

What People Are Saying


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HEIDI Decoux Bio

Heidi DeCoux is a serial entrepreneur who’s built four businesses with 50%+ profit margins and sold three of them, one of which was a 7-figure exit.

Her latest adventure is launching the tech startup, Cashflowy.ai, an elegant AI bookkeeping, client invoicing, and cash-flow management software for small businesses that eliminates the need for a bookkeeper.

She’s appeared in Forbes and other publications and has become known as “The Optimizer” because she’s passionate about helping entrepreneurs optimize their businesses and lives.

Heidi is also a consultant, investor, advisor, and financial literacy advocate who volunteers her time to her nonprofit, Financial Titans, which provides deep financial literacy and mental health to young people aged 15-26.

Heidi Decoux


Heidi Decoux

Selena Soo Bio

Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.

She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena’s clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers.

Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way.

Selena has been featured in magazines and websites like Forbes, Fast Company, Inc., Business Insider, Entrepreneur, Success, and The Huffington Post. She has been a guest on podcasts like Entrepreneur On Fire, Smart Passive Income, and Mixergy. She lives in Puerto Rico.