Heidi DeCoux

I’m wired to see possibility. From the time I was a little kid, I was always noticing how things were and imagining how they could be.

I’m always curious about creative ways to solve a problem or achieve a goal — not the way everyone else is going, but my own way. Efficient solutions are great, but they’ve gotta have beauty and joy, too. And I’ve discovered along the way: the joyful route often is the most efficient, because joy is an energy that propels us forward.

This wiring is also why I knew from a young age that the entrepreneurial life was for me. I did NOT like working for someone else. I want to run my own ship.

I started my first business when I was 19 and haven’t stopped since. I’ve built four companies and sold three of them.

Here’s the deal, though: part of being wired like this is that I notice when things aren’t working the way they should. Because when things aren’t working, that means that lots and lots of people aren’t connecting with their full potential — and in the long run, that hurts all of us.

I’m driven to repair what’s broken. To heal what’s wounded. To bridge what’s been separated. To amplify what’s been silenced or suffocated.

In other words: not only do I want to guide people towards their purpose, I also want to restore institutions and systems that hold people back from living their best lives.

Because we’re in a time where we need all hands on deck. We need bright minds and big spirits and bold ideas to solve the immense challenges we’re facing as a nation and as a global community — and we have to do everything we can to clear the way for the most amount of people to be able to live their best lives.

My core belief is… A rising tide lifts all boats.

Together let’s come up with bright ideas & approaches that allow all to live extraordinary lives.

Insider Info

If you’re into personality tests and random fun facts, this insider info is for you. 😉

I’m an ENFJ.

Human Design
I’m a Manifesting Generator, 3/6 Profile.

Fascination Test
I’m “The Talent”. Passion + Prestige

GEMS Personality Assessment
I’m an Emerald/Ruby.

I’m a tie between The Achiever (3) and The Challenger (8), and The Enthusiast (7) as a close second.

Sacred Money Archetype
I’m a Maverick with Ruler as a VERY close second, and Romantic as my third.

Chinese Zodiac
The Horse

CliftonStrengths 34 (formally StrengthsFinder)
Futuristic, Relator, Significance, Activator, Maximizer and I lead with Influencing Theme. To see my profile, click here.

Favorite Flower
Peonies and Bougainvillea

Favorite Coffee
Hot Macadamia, Cashew or Coconut Milk Latte with 2 shots of espresso, lots of milk, a little foam and a dash of cinnamon and nutmeg. My favorite beans are the Bulletproof Mentalist blend and the Peak Performance medium roast.

Favorite Cuisines
Indian and Thai

Guilty Pleasure
A creamy rich mac-n-cheese. For the real stuff I need to take at least 3 digestive enzymes to not be miserable afterwards but there are times it’s well worth it.

VIA Strengths:

  1. Love of learning (wisdom)
  2. Forgiveness (temperance)
  3. Perspective (wisdom)
  4. Social Intelligence (humanity)
  5. Zest (courage)

A Few Other Insider Facts

I’m an ambivert (combination of introvert and extrovert), a water and coffee snob, and a foodie that’s unfortunately allergic to chocolate, yes chocolate (it’s an extremely rare allergy), and sensitive to gluten, dairy, soy, corn and peanuts, and my favorite desserts are semi-bizarre – banana cream pie & super chunky carrot cake.


Heidi DeCoux is an experienced business strategist who specializes in helping six- and seven-figure companies get big results from sales and marketing on a small budget. Her signature technique uses membership programs and webinar sales funnels to help struggling businesses rapidly generate as much as a million dollars in additional revenue.

As a serial entrepreneur, Heidi has built four businesses to high-six figure status with 50%+ profit margins, sold three of them, one of which was a 7-figure exit, has appeared in magazines and websites like Forbes and she is the author of an Amazon best-selling book on marketing, is president of the Palmas Del Mar chapter of Uncommon Entrepreneurs, is co-host of the Palmas Lady Bosses.

She’s a marketing maven and an investor, but her real passion, the thing that keeps her up at night, is her commitment to revolutionize the K-12 school system through the non-profit organization that she founded in 2020, Illuminated Life School.

Heidi Decoux